Consumer & Retail

India is the world’s fifth-largest economy and is slated to grow at a brisk clip in the coming decade with an ambitious target of a USD 5 tn economy by 2027-28. The consumer and retail sector is likely to reap this demographic dividend and Axis Capital is primed for the opportunity. Axis Capital brings in deep experience of executing successful transactions across the entire Consumer & Retail ecosystem.

Segments

  • Fashion – Apparel, Footwear & Accessories
  • Consumer Tech: vertical and horizontal platforms, D2C Brands
  • BPC & HPC
  • Food & Beverages
  • Consumer appliances
  • Home improvement
  • Multi brand retail
  • Value retail
  • Restaurants – QSR, CDR, FDR

Transactions

  • 50,000 Mn

    IPO Aug 2021

  • 209,870 Mn

    Rights Issue Nov 2021

  • 8,670 Mn

    QIP Nov 2021

  • 10,400 Mn

    IPO Dec 2021

  • 8,670 Mn

    QIP Nov 2021

  • 8,670 Mn

    QIP Nov 2021

  • 8,670 Mn

    QIP Nov 2021

  • 8,670 Mn

    QIP Nov 2021

  • 8,670 Mn

    QIP Nov 2021

  • 209,870 Mn

    Rights Issue Nov 2021

  • 10,400 Mn

    IPO Dec 2021

  • 50,000 Mn

    IPO Aug 2021

  • 8,670 Mn

    QIP Nov 2021

  • 8,670 Mn

    QIP Nov 2021

  • 209,870 Mn

    Rights Issue Nov 2021

  • 10,400 Mn

    IPO Dec 2021

  • 50,000 Mn

    IPO Aug 2021

  • 8,670 Mn

    QIP Nov 2021

  • 8,670 Mn

    QIP Nov 2021

  • 8,670 Mn

    QIP Nov 2021


Axis Capital’s Consumer & Retail practice is led by

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Transaction Details for ION Energy Inc

  • 10,400 Mn

    IPO Dec 2021

    The transaction involved Endurance purchasing 51% stake in Maxwell Energy System Pvt. Ltd (Maxwell), a subsidiary of ION Energy Inc. (renowned energy tech start-up) with remaining 49% to be purchased in a phased manner over 5 years – Maxwell is engaged in the business of development, manufacturing, assembly and selling of advanced electronics in the form of battery management systems (BMS) and battery focused power distribution units for electric vehicles and energy storage systems – Endurance is one of the leading automotive component manufacturers having a diverse range of technology intensified products with operations in India and Europe. ETL is engaged in designing / engineering, manufacturing of aluminium castings, suspensions, braking systems and transmissions – Maxwell’s BMS is the first specific EV product in Endurance’s portfolio, Endurance plans to leverage Maxwell’s deep technical expertise developed over the years and its BMS deployment experience in Indian and European conditions – Endurance aims to offer its products to multiple new customers, including Indian automotive OEMs and battery pack manufacturers

    Axis Capital acted as exclusive Financial Advisor to ION Energy Inc. – Axis Capital ran a global competitive process and reached out to potential acquirers from North America, Europe & Asia – Extended comprehensive transaction support to the client team ranging from deal conceptualisation & structuring, buyer outreach, negotiations, due diligence coordination and transaction documentation, besides assisting in overall transaction process management
  • 10,400 Mn

    IPO Dec 2021

    The transaction involved Endurance purchasing 51% stake in Maxwell Energy System Pvt. Ltd (Maxwell), a subsidiary of ION Energy Inc. (renowned energy tech start-up) with remaining 49% to be purchased in a phased manner over 5 years – Maxwell is engaged in the business of development, manufacturing, assembly and selling of advanced electronics in the form of battery management systems (BMS) and battery focused power distribution units for electric vehicles and energy storage systems – Endurance is one of the leading automotive component manufacturers having a diverse range of technology intensified products with operations in India and Europe. ETL is engaged in designing / engineering, manufacturing of aluminium castings, suspensions, braking systems and transmissions – Maxwell’s BMS is the first specific EV product in Endurance’s portfolio, Endurance plans to leverage Maxwell’s deep technical expertise developed over the years and its BMS deployment experience in Indian and European conditions – Endurance aims to offer its products to multiple new customers, including Indian automotive OEMs and battery pack manufacturers

    Axis Capital acted as exclusive Financial Advisor to ION Energy Inc. – Axis Capital ran a global competitive process and reached out to potential acquirers from North America, Europe & Asia – Extended comprehensive transaction support to the client team ranging from deal conceptualisation & structuring, buyer outreach, negotiations, due diligence coordination and transaction documentation, besides assisting in overall transaction process management
  • 10,400 Mn

    IPO Dec 2021

    The transaction involved Endurance purchasing 51% stake in Maxwell Energy System Pvt. Ltd (Maxwell), a subsidiary of ION Energy Inc. (renowned energy tech start-up) with remaining 49% to be purchased in a phased manner over 5 years – Maxwell is engaged in the business of development, manufacturing, assembly and selling of advanced electronics in the form of battery management systems (BMS) and battery focused power distribution units for electric vehicles and energy storage systems – Endurance is one of the leading automotive component manufacturers having a diverse range of technology intensified products with operations in India and Europe. ETL is engaged in designing / engineering, manufacturing of aluminium castings, suspensions, braking systems and transmissions – Maxwell’s BMS is the first specific EV product in Endurance’s portfolio, Endurance plans to leverage Maxwell’s deep technical expertise developed over the years and its BMS deployment experience in Indian and European conditions – Endurance aims to offer its products to multiple new customers, including Indian automotive OEMs and battery pack manufacturers

    Axis Capital acted as exclusive Financial Advisor to ION Energy Inc. – Axis Capital ran a global competitive process and reached out to potential acquirers from North America, Europe & Asia – Extended comprehensive transaction support to the client team ranging from deal conceptualisation & structuring, buyer outreach, negotiations, due diligence coordination and transaction documentation, besides assisting in overall transaction process management